Delivering an exceptional taste. Djarum Istimewa is a blend of mature tobacco, tree-matured cloves and traditional Indonesian spices. 

Djarum Istimewa 

An exceptional taste. Djarum Istimewa is a blend of mature tobacco, tree-matured cloves and traditional Indonesian spices.

Product Description

Djarum Istimewa is a hand-rolled, unfiltered cigarette containing a mix of mature tobacco, carefully selected cloves and traditional Indonesian spices based on a secret Kudus recipe for exceptional taste. Introduced in 1973, to this day Djarum Istimewa remains the top selling hand-rolled cigarette of its class in South Sumatera. This time-honored classic continues to deliver exceptional moments without fail. 

 

Brand Activity

Djarum Istimewa launched several promotional activities in 2009. The main activities include among others:

Djarum Istimewa PESTA MUS!K (A Celebration of Music with Djarum Istimewa)

A music tour of more than 30 cities in Southern Sumatera with the nation's top-ranked band groups such as Sheila on 7, Salju, Hijau Daun, and ST 12.

Djarum Istimewa Road to PESTA MUS!K

An introductory event held at each PESTA MUS!K city. A karaoke competition is carried out at a local radio station, the winner of which will be given an opportunity to sing with his or her favorite band.

Pasaraya Istimewa

A regular music event held during market open hours.

Djarum Istimewa Breaking the Fast

A refreshing moment with Djarum Istimewa after the fasting period ends each day, held during the fasting month.

Djarum Istimewa Special Moments

Special moments sponsored by Djarum Istimewa such as traditional events, etc.

Village Lighting Program

A massive neon light installation program to improve village communities' quality of life, followed by a music and dance celebration at the end of each installation.