Sport Initiatives

Djarum Foundation believes that sport and fair competition is a vital part of character building for people everywhere across the world. Sport plays an important element in our health, happiness and well-being. The love of sport transcends national boundaries, creating international ties and improving our understanding of one another on a national and global level.

Our tradition of supporting sports dates back to 1969 with the establishment of the Djarum Badminton Club in Kudus, Central Java. Over the years, the Djarum Badminton Club successfully established a proven track record for developing talented players and turning them into competitive athletes. Djarum Badminton Club athletes have contributed gold medals in major international events including the Olympics, All England, World Championship, Sudirman, Thomas and Uber Cups.

Key facts

  • More than 5,000 Badminton athletes have been nurtured since 1969.
  • Eleven PB Djarum athletes have scored Olympic medals for the nation, a record to be proud of.

Today, Djarum Foundation awards full badminton scholarships to qualified candidates sourced through nationwide auditions. The Djarum Badminton Scholarship provides full access to a highly sophisticated training facility that is overseen by top-notch coaches and equipped with world-class gear. It also provides sponsorships for athletes to compete in both national and international tournaments. Athletes enjoy comfortable, modern dormitories with access to a library, fitness center and a cafeteria with healthy, balanced meals, in an atmosphere that is conducive to schooling, training and overall development.

It is our hope that these candidates will strengthen Indonesia to compete in sport at an international level sport, for the glory of Indonesian badminton and improved national character.

For further information on Djarum Foundation's Sport Initiatives, please visit:

  • PB Djarum public auditions find talented athletes from all over Indonesia.

  • Tontowi Ahmad/Liliyana Natsir (PB Djarum) win Mixed Doubles 2012, 2013, 2014 All England titles consecutively, 2013, 2017 BWF World Championships, and also 2016 Olympic Medals.

  • Badminton Coaching Clinic in various cities throughout Indonesia.